Fair Trade

Advertising 2015

Fair trade cacao is a personal project showing different elements of the production of cacao. From cacao pods to sweet chocolate. The soil the farmers are plowing in is actually cacao powder. For the best structure I combined two cacao powders. I thought it looked better if I didn't make the cacao tree in proportion, that way you can actually see the cacao pods and don't mistake them for lemons. To achieve ultimate sharpness I combined 18 input shots and blended them together. It was a really cool project to work on. Playing with the powder, getting it on the right spots was fun.
 
Fair trade cocoa' is an agricultural product harvested from the cacao tree using a certified process which is followed by cocoa farmers, buyers, and chocolate manufacturers, and is designed to create sustainable incomes for farmers and their families. Companies that use fair trade certified cocoa to create products can advertise that they are contributing to social, economic, and environmental sustainability in agriculture.

 


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